Monday, May 22, 2017

How to Write a 6-Second Ad.

YouTube wants six-second ads now, so I wrote some.
More here—LINK on Digiday.

Friday, May 12, 2017

Human Copywriters Are As Good As Dead.


And there's nothing you can do about, analog CW.
Post Link—on Digiday.

Friday, May 05, 2017

Worst ads of 2017 (so far)


Including ads by GrubHub, VW, and SmartWater—a campaign that, against all odds, gets stupider every year. LINK, on Digiday.

Wednesday, May 03, 2017

Best Ads of 2017 (so far)


This year's output—again—has been a big heap of dung. But if you dig, and dig, and dig, you'll find a few shiny beetles of imagination. These are those beetles—link on Digiday.